Free State Social by the numbers
Tuesday, May 18, 2010 at 01:12PM As this was our first time throwing the Free State Social, your feedback is priceless. We sent out a survey to attendees, but we also gathered data on all of the content you produced before, during and after the event. It not only helped us create postmortem reports, but we were able to find and respond to your comments and posts (in case we missed them on Twitter).
There are literally thousands of posts, photos, tweets and status updates.
4,434 (and counting) to be exact.
The responses we've seen are overwhelming, and because you created this stuff, I want to share some statistics about it with you.
This first graph displays the amount of posts about the Free State Social each day from February 14 through May 18. Hmmm... can you tell when the day of the event was?
FYI 56 percent of all content was published on April 29-30. In fact, on April 30 alone, there were 1,912 pieces of content posted. Just over 1,700 of those were tweets using the #FSSocial hashtag (which is still seeing action nearly three weeks later).
Twitter was the way you shared with others about us the majority of the time, but don't count out blogs (especially recaps), photos and Facebook mentions.

See your name in the cloud below? It means you were mentioned an awful lot (or were tweeting your heart out) on April 29-30. This cloud displays the most frequently used words when posting about the Free State Social. Anyone surprised that the Sandbar swarm badge is on there? Me neither.

I'm not sure how much I trust automated sentiment yet, but when I compare the graph below to your survey results, they are nearly identical -- Over 90% of you said you would definitely come back or consider coming back and 88% said you would recommend us to a friend.
I often hear that only a third of online content contains sentiment strong enough to be scored accurately by a bot (or a human), and we ended up with 29% of posts being classified into a sentiment category.

These are some pretty impressive numbers, but we're still watching and listening for your suggestions and feedback. Though there is a lot of positive, we're looking for what specifically was positive -- and what specifically was negative. Perfection is unrealistic, but we'll do everything in our power to create a great event guided by your feedback.
Please leave me comments if you have questions about the data. I'd be happy to share more details!
- Whitney
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